Copycat – Implement Proven Strategies from Other Churches

Conventional wisdom says to be a ‘copycat’ is bad, especially when it comes to business, ministry or church affairs. “Spend time identifying


copycat your uniqueness” we are told.I don’t know about you, but I wasted a lot of time, energy and money being preoccupied with discovering my uniqueness.

A retired pastor friend of a 1400 member church once told me that every year he and his wife go on a vacation. He allows his wife the privilege of choosing the vacation site. Once she has made the final selection, he would seek out the ‘largest’ Christian church in that area to attend worship. Before you consider him to be so holy, I asked him why he did this. He told me that he was there to ‘OBSERVE.’

“There is a reason why that church is large and is attracting so many people,” he replied.I asked him what he observes. He told me ANY and EVERY thing.

What Does Their Church Look Like?

  • the church website
  • the parking lot
  • the reception area
  • how visitors are greeted and what is done for visitors
  • the signage (inside/outside church)
  • what’s in the bulletin
  • what ministries are a part of the service
  • how they use their media
  • how announcements are conducted
  • how tithes and offerings are collected, what’s written on the envelope
  • how smooth are the transitions
  • how happy are the people, the ages of the people, the age of the pastor
  • how the pastor preaches, sermon length
  • the pastor’s attire
  • the type of invitation extended
  • how the service is concluded

Some Successes and Some Failures

He added, “If I discover strategies that I think will work, I bring them to my church to implement. It is not an exact science. There have been times I’ve brought things to my church that have been utter failures, yet there have been times I have brought things back to my church that have been tremendously successful.”


Spending a lot of energy on finding out what makes you unique simply because you don’t want to be a ‘copycat’ is time that could be used in getting down to business.  We simply don’t have time to waste.   My pastor friend posed this question to me, “Why can’t we, and why don’t we learn from one another?  If something is working for one, you have a 50/50 chance that it would work for you too.”

I would like to ask you. . . .

“Why can’t we, and why don’t we learn from one another?”




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